The Drain of Fundraising
The process of fundraising can be very exhausting for your fundraising team. Here are the steps, as outlined on WikiHow. Feel free to click the link, to see the details.
Part 1: Planning Your Event.
Identify your audience.
Decide on a fundraiser type.
Identify a deadline.
Study other successful fundraisers of a similar type.
Part 2: Building a Team.
Seek out volunteers.
Split up tasks.
Think about other professionals you will need to have on site.
Part 3: Figuring Out Your Finances.
Define your fundraising goal.
Think about cost.
Figure out how you will accept money.
Part 4: Planning Logistics
Pick a time and date for the event.
Find a good location.
Plan for following through.
Part 5: Getting the Word Out
Make use of the internet.
Get help from local businesses and organizations.
Enlist the help of your team.
That is 21 steps to a fundraiser! Other sites may use less steps, or may focus on the parts as steps, without breaking down the individual steps. But no matter how you splice it, fundraisers can be a drain on your organization and members.
Many times, there comes the groans of people (internally, if nothing else) about having to do “another fundraiser.” Fundraisers take time. While there are some high energy people that help run some fundraisers, not all fundraisers have these, and even if they do, they may not make up the majority of the team. Many organizations can’t afford to hire a professional fundraising company, and if they’re small or just starting out, they may no be willing or able to pay a part of their raised funds to pay for the professionals. And if your fundraiser falls short of its goals, this can discourage the members, and make it harder to find people willing to commit time to future fundraisers.
I recall my first school candy fundraiser. Everyone in all my neighborhoods bought from their kids, nieces/nephews, grandkids…and I lost interest. There were all these prizes for if we got x-number of sales. I put in a lot of effort, and for a 1st grader to find all their effort yields nothing, and the rewards promised were denied, despite my best efforts, really turned me off for wanting to have much to do with fundraisers on a whole, more than 20 years later. Others dislike, year after year, of having overpriced goods hounded on them by neighbors, for things they simply don’t need, and often, don’t even want. Even events like walkathons can turn off people, with all the hustle and bustle. They have to readily make plans, and shape their near future plans to revolve around the event. There can be countless things, weather being just one of them, that can go wrong, and when it does, you can loose interest in people attending. Depending on what happened, people may decide not to go to future fundraisers, even though what happened may not have been something that you could have controlled.
“I need to save money for myself and for my family.” How many people are living paycheck to paycheck? Student loans? Rent/mortgage? Automobile expenses? Clothes? Food? Even having some personal expenses, like TV, internet, toys (for kids or adults)? With all of that, “I’m being pelted everywhere to ‘give, give, give!’ and I just don’t have the funds,” or “I’m sorry for those people, but I’m trying to live and enjoy life.
With all of these issues, both on the fundraising team’s side, and on the individuals making donations (or not making donations), what options are there? That will be covered in the next post.