Are your fund raising pages friendly to mobile devices?
With more and more people using mobile devices (smart phones, tablets, etc.), is your donation opportunities taking advantage of the mobile niche? If not, here are some statistics for you to consider:
- There are more mobile Internet users than desktop Internet users. There are 3.5 billion global mobile Internet users as at August 2017.
- Mobile devices influenced sales to the tune of over $1.4 trillion in 2016.
- Mobile commerce revenue was $170 billion in 2016, and it is estimated to be $694 billion by 2019.
- The average order value for online orders placed on Smartphones is $115.52 while the average order value for orders places on Tablets is $106.98.
- 90 percent of the time spent on mobile devices is spent in apps.
- Mobile traffic is responsible for 52.21 percent of internet traffic — compared to 42.16 percent from the previous year.
- Engagement is up to four times better on mobile apps than on mobile web.
- About 400 million mobile users use ad blockers to avoid seeing ads on their mobile devices.
This article has more data on internet, including mobile stats, as of August 2017.
With this information, it would be imperative for you to reach these users in your fund-raising efforts. Here are some tips.
- Fundraising through texting– Text To Give campaigns can raise donations in a short time. Often they are donations that are one-time and are simply added to users cellphone bills. A better idea: Use mobile fundraising services to handle the payments and offer people monthly giving amounts.
- Give supporters the option to receive text-based updates. Statistics show an 85% retention rate for donors who receive regular monthly text updates. They also likely make additional year-end donations.
- Mobile-optimized website – At least your online forms – volunteer signup, donations, email or newsletter – need to be optimized for mobile devices, or you will loose a lot of people. If your site isn’t mobile optimized, hire a website design company to update your existing website to automatically resize it to be device specific. Again, if you designed your web site on a platform like Word Press, then this process has already been done.
- Your own mobile app – Get new content into the hands (litterally) of your supporters. You can use a push notification, alerting them of updates. They can view new information without having to switch devices, get online, check email, go to Twitter, visit Facebook page, get on Linked In, etc. With your own mobile app, it’s all in one spot. If you need a mobile app, and without having to spend thousands of dollars, there are options, and you can always search the web.
- Use QR codes – Adding QR codes to marketing materials lets smartphone users connect with your organization by scanning your code block. Gain access to additional supporters and future donors with minimal cost.
With these tips, you open up your fund-raising options to a wider audience, and increase the opportunities for fundraising.